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Google Buzz: Involuntary social networking

Google Buzz: Involuntary social networking

Image of the list of followers on a user's Google Buzz account.

Okay, I'll admit it. I have not fully embraced the internet-based social networking craze for two reasons: 1) it consumes too much time, and 2) I'm concerned about privacy.

It's the privacy concern that really keeps my social networking to a minimum. I just don't want to be posting all sorts of things about my life on the internet. Yes, I know, it's already there. But, why build a central repository for people to know all sorts of things about you.

Now comes Google Buzz, which just launched yesterday. Google wants in on some of the Facebook action. Fine. But, why did it have to automatically create accounts for Gmail users and then automatically populate user accounts with a handful of people with whom you might have exchanged an email in the recent past?

First, the logic of the selections is questionable. The contacts (or "followers" in Buzz-speak) in your Buzz account are supposedly people you've communicated frequently with recently. But, that does not seem to be the case, exactly.

But, more concerning is that it lets you see who is your followers' lists of followers. And, presumably, they can see who is in your list of followers. Now, if I want to remove someone (whom I did not select in the first place), they'll know!

The Google Buzz experience is yet another reminder that one needs to be careful about how they manage their social networking accounts. They have indeed become an important tool for socializing, and could be quite useful for people with disabilities who might find it difficult to get out into the real social world. Additionally, news coverage suggests that employers and job recruiters increasingly are using social networking sites like LinkedIn to find job candidates.

So, these social networking tools are serious business. They should be managed - by users and social networking providers - with very careful forethought about possible risks to privacy.

Google adjusts privacy controls on Buzz

Posted by John Morris at 2010-02-12 17:11
CNet has posted a follow up news story on the privacy issues related to Google Buzz.

http://news.cnet.com/8301-30684_3-10452412-265.html?tag=nl.e703

This seems like only a partial solution to protecting user privacy. Why, for instance, did they pre-populate one's list of followers? And, why is the default set to showing one's list of followers set, instead of not showing?

More actions to protect privacy on Google Buzz

Posted by John Morris at 2010-02-15 12:29
The New York Times carried a piece today that detailed additional steps that Google is undertaking to reduce the privacy concerns raised by its Google Buzz social networking service.

One key fix is that Google is no longer automatically creating a circle of friends based on a user's email and chat traffic - one of the major causes for concern. "Instead of automatically connecting people", according to the Times, "Buzz will in the future merely suggest to new users a group of people they may want to follow or be followed by."

See the full story at: http://www.nytimes.com/2010/02/15/technology/internet/15google.html?hpw

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